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天天熱消息:無限滾動效應——設計如何入侵你的大腦

2022-12-17 19:28:51    來源:程序員客棧


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點擊▲三分設關注,和10萬設計師一起成長三分設 x翻閱計劃正文共:9941 字 5 圖 預計閱讀時間:25 分鐘為什么科技公司想要吸引你的注意力And why tech companies want to get your attention你可能不知道什么是 "無限滾動"。但你肯定使用過它,因為在日常工作中,它無處不在。你在 Netflix 上看完一集,下一集馬上就開始了。你看完一個 Tik Tok 視頻,還沒來得及退出,下一個就跳出來了。你在 Spotify 上聽了一首歌,而下一首......現在你已經知道了。無限滾動在這里阻斷了你任何一點有意識地思考是否還想瀏覽下一個內容的機會。你打開 Instagram,只是想看看你的朋友發了什么,天哪......半個小時已經過去了?;蛘吣憧赡艿暨M了小貓視頻的漩渦里,失去了一個小時甚至三個小時。You might not know what Infinite Scroll is. But you have certainly used it — in a daily basis — as it is everywhere. You finish an episode on Netflix, and the next one starts right away. You watch one Tik Tok video, and the next one pops out before you can quit it. You listen to one song on Spotify — and the next… you already know. Infinite Scroll is here to block any slight chance to consciously think about if you still want to consume any content. You opened up Instagram just to check what your friend posted — Oh god… half an hour is already gone — or maybe you’ve fallen down the rabbit hole of kitten videos and lost an hour — or three.在數字時代,社交媒體逐漸成為我們日常生活中越來越重要的一部分。已經徹底改變通信方式,以至于它現在是我們日常通信的首選媒介。社交媒體已經完全改變了我們的現代社會。從早期推出的 Messenger 或 Facebook 等數字服務,到其現代的繼任者,在質量上已經有顯著飛躍。數字服務的每一項功能得到了改善和提高,如連接性、速度、設計或實用性等等。然而,它們中的大多數還是讓人們失望了。In today’s digital age, social media is an increasingly important part of our daily lives. It has revolutionized communications, to the extent that it is now our preferred medium of everyday communication. Social media has completely changed our modern societies. From the early launches of barely sketched digital services as Messenger or Facebook to their modern successors, there has been a significant leap in quality. The digital services have been improved and enhanced in every single feature one can imagine —connectivity, speed, design or utility among others. However, most of them have failed us — people.早期的改進主要是為了促進一個更好的社會,同時使技術民主化并提高我們的績效。然而,在某些時候,這種以社會為中心的改進愿望變成了提高收入和用戶參與度的愿望。從那時起,所有的應用程序和算法都試圖通過實施一些特定的設計技術來吸引我們的注意力,以便從充滿可能性的網絡海洋中吸引我們的注意力。These early improvements were mostly led to contribute to a better society while democratizing technology and enhancing our performance. Yet, at some point, this wish for social-centered improvements turned into income and user-engagement boosting ones. Since then, all apps and algorithms are trying to get our attention by implementing some specific design techniques to retain our attention from a sea full of possibilities.無限滾動是有史以來最成功的設計技術之一。Infinite Scroll is one of the most successful ones — ever.從來沒有少數技術設計師能夠如此控制我們數十億人的思維、行為和生活方式?!?Netflix的《The Social Dilemma》Never before have a handful of tech designers had such control over the way billions of us think, act, and live our lives. — The social dilemma in Netflix.

關鍵詞: 社交媒體 數字服務 已經過去了

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